Board Of Directors
MR CHIANG SANG SEM
He is the founder of BONIA. He was appointed to the Board on 16 June 1994 as Executive Chairman of the Company and holds the post of Executive Chairman in several subsidiaries and related companies of the Company. He is now the Group Executive Chairman cum Chief Executive Officer of the Group. His involvement in the leather industry spans a period of over 30 years. He possesses in-depth knowledge, skills and expertise in all aspects of the leatherwear trade. He is responsible for the overall business development and formulating the Group's strategic plans and policies. To ensure that the Group is very much in line with the trend of the fashion and technological changes in the leatherwear and fashion accessories industry, he travels extensively to Italy, France, Germany, Japan, Hong Kong, Taiwan, China, Bangkok, Vietnam and Indonesia. He does not have any other directorships of public companies.
His brothers, Chiang Sang Bon and Chiang Heng Kieng, and his sons, Chiang Fong Yee and Chiang Fong Tat, are also members of the Board.
MR CHIANG FONG YEE
He was appointed to the Board on 18 February 2004 as Alternate Director to Mr Chiang Sang Sem.
He obtained his Bachelor Degree in Marketing and Statistic from Middlesex University in the United Kingdom in 1999. He joined the Group in February 2000 as Marketing Executive and subsequently he was promoted to the position of Assistant Business Development Manager of the leatherwear division in October 2002. He is responsible for product sourcing, research and development, planning, implementation of the marketing strategy and product distribution functions of the leatherwear division. He currently holds directorships in several subsidiaries of the Company. He does not have any other directorships of public companies.
His father, Chiang Sang Sem, his uncles, Chiang Sang Bon and Chiang Heng Kieng, and his brother, Chiang Fong Tat, are also members of the Board.
MR CHIANG HENG KIENG
He was appointed to the Board on 16 June 1994 and is the Group Managing Director of the Company and of its several other subsidiaries and related companies. He is extensively and directly involved in the day-to-day management, decision-making and operations of the Group. He is responsible for the development and implementation of the marketing strategy and product distribution functions of the Group. He is the Honorary President of the Malaysian Retailer-Chains Association. He does not have any other directorships of public companies.
His brothers, Chiang Sang Sem and Chiang Sang Bon, and his nephews, Chiang Fong Yee and Chiang Fong Tat, are also members of the Board.
MR CHIANG SANG BON
He was appointed to the Board on 16 June 1994 and is the Group Executive Director of the Company. He started his career with a leather manufacturer in Singapore in 1974. To date, he has gained over 35 years' vast experience of technical skills in the manufacturing of leatherwear. In his current capacity, he is responsible for the overall factory and production operations. He is also in charge of product quality control. He also holds directorships in several subsidiaries of the Company. He does not have any other directorships of public companies.
His brothers, Chiang Sang Sem and Chiang Heng Kieng, and his nephews, Chiang Fong Yee and Chiang Fong Tat, are also members of the Board.
MR CHONG CHIN LOOK
He was appointed to the Board on 20 June 1994. He is the Group Finance Director of the Company and holds the position of Financial Controller of the Group since 1992. He is responsible for the overall financial and corporate functions of the Group. He graduated with a Bachelor of Economics Degree with a major in Business Administration from the University of Malaya in 1987. He is also a member of The Malaysian Institute of Certified Public Accountants (MICPA) and a Chartered Accountant with the Malaysian Institute of Accountants (MIA). Prior to his current position, he was attached to KPMG Peat Marwick, an international firm of Chartered Accountants, where he gained four and a half years' experience in auditing, accounting, taxation and management consultancy. He currently holds directorships in several subsidiaries of the Company. He does not have any other directorships of public companies.
MR CHIANG FONG TAT
He was appointed to the Board on 30 August 2004. He is the Group Executive Director of the Company. He graduated with a Bachelor (Hons) Degree in Marketing and Management from Middlesex University in the United Kingdom in 2000 and thereafter joined the Group in July 2000 as Marketing Executive. He was subsequently promoted to the position of Brand Manager in menswear and accessories division in October 2002. He is now responsible for the development of product sourcing, research and development, planning and implementation of the marketing strategy and product distribution functions of the leatherwear and footwear divisions.
He currently holds directorships in several subsidiaries of the Company. He does not have any other directorships of public companies.
His father, Chiang Sang Sem, his uncles, Chiang Sang Bon and Chiang Heng Kieng, and his brother, Chiang Fong Yee, are also members of the Board.
DATUK NG PENG HONG @ NG PENG HAY
He was appointed to the Board on 20 June 1994. He is an Independent Non-Executive Director, the Chairman of the Audit Committee, Nomination Committee and a member of the Remuneration Committee of the Company.
He was the State Assemblyman for Tengkera Constituency of Barisan Nasional between 1982 and 1986. He then served as a Senator in the Malaysian Parliament from 1987 to 1993. His first involvement in social activities was upon completing his secondary education. He has been appointed as the Investment Coordinator by the Malacca State Development Corporation to handle direct investments in the State of Melaka since 1988. Together with his teams of officials and his excellent public relations, he has helped in attracting numerous Taiwanese, Singaporean and Chinese investors into the State of Melaka. In recognition of his efforts and dedication, he was conferred the Darjah Mulia Seri Melaka by his Excellency, the Governor of Melaka in 1992. On 17 July 1999, the Taiwanese Government awarded him the Economics Medal. He is the Chairman of MCA, 7th Branch Melaka since 1982. He was appointed as the Chairman of the Malacca State Malaysia Crime Prevention Foundation (MCPF), Board Member of Malaysia Industrial Development Authority (MIDA), Board Member of Invest Melaka Berhad and Chairman of Koperasi Jayadiri Malaysia Berhad.
He also holds directorships in Farm's Best Berhad, Komarkcorp Berhad, Ta Win Holdings Berhad, iCapital.Biz Berhad and is the Chairman of Wellcall Holdings Berhad.
DATO' SHAHBUDIN BIN IMAM MOHAMAD
He was appointed to the Board on 1 March 1998. He is a Non-Independent Non- Executive Director and the Chairman of the Remuneration Committee of the Company. He is the representative of Permodalan Nasional Berhad (PNB) on the Board of Directors of the Company. He has served in the government service in various capacities for some 31 years. His last post with the Government was from 1996 to 1997 as the Deputy Secretary General (Operation), Ministry of Finance prior to his retirement in 1997. He also serves as Director in MWE Holdings Berhad.
MR LIM FONG BOON
He was appointed to the Board on 20 June 1994. He is an Independent Non-Executive Director and a member of the Audit Committee, Nomination Committee and Remuneration Committee of the Company. He was a district councilor of Tanjung Malim since 1987, the Managing Partner of Hin Lee Goldsmith since 1978 and also the Managing Director of Tanma Holdings Sdn Bhd, a property investment holding company since 1980. He does not have any other directorships of public companies.
MR CHONG SAI SIN
He was appointed to the Board on 30 January 2009. He is an Independent Non-Executive Director and a member of the Audit Committee and Nomination Committee of the Company.
He is a Chartered Accountant, an Approved Company Auditor, an Approved Tax Agent and a Partner in LLTC, a firm of Chartered Accountants. He is also a member of the Malaysian Institute of Certified Public Accountants (MICPA), Institute of Internal Auditors Malaysia (IIAM), Chartered Tax Institute of Malaysia (CTIM) and Financial Planning Association of Malaysia (FPAM).
He signed up as an article student in MICPA and started audit experience in Kassim Chan & Co. since 1987. He joined BDO Binder in 1993 after he completed the articleship. He accumulated more than 7 years' experience in 2 established audit firms before joining commercial organisations as an Accountant, Corporate Finance Manager and Financial Controller from 1995 to 2002. He joined LLTC as an audit principal and was admitted as a Partner in 2005. He has more than 20 years' experience in commercial organisations and accounting practice and gained good exposure in Corporate Finance, Due Diligence Review, Listing Exercise, Auditing, Taxation and Accounting. He does not have any other directorships of public listed companies.
