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BONIA ANNUAL REPORT 2013
MR CHIANG SANG SEM
aged 60, Malaysian
He is the founder of
BONIA
. He was appointed to the Board
on 16 June 1994 as Executive Chairman of the Company and
is now the Executive Chairman cum Chief Executive Officer
of the Group. His involvement in the leather industry spans a
period of over 30 years. He possesses in-depth knowledge,
skills and expertise in all aspects of the leatherwear trade.
He is responsible for the overall business development
and formulating the Group’s strategic plans and policies. To
ensure that the Group is very much in line with the trend
of the fashion and technological changes in the leatherwear
and fashion accessories industry, he travels extensively to
Italy, France, Germany, Japan, Hong Kong, Taiwan, China,
Bangkok, Vietnam and Indonesia. He does not have any
other directorships of public companies.
His brothers, Chiang Sang Bon, Chiang Heng Kieng and
his sons, Chiang Fong Yee and Chiang Fong Tat, are also
members of the Board.
MR CHIANG FONG YEE
aged 36, Malaysian
He was appointed to the Board on 18 February 2004 as
Alternate Director to Mr Chiang Sang Sem.
He obtained his Bachelor Degree in Marketing and Statistic
fromMiddlesex University in the United Kingdom in 1999. He
joined theGroup in February 2000 asMarketing Executive and
subsequently he was promoted to the position of Assistant
Business Development Manager of the leatherwear division
in October 2002. He is responsible for product sourcing,
research and development, planning, implementation of
the marketing strategy and product distribution functions of
the leatherwear division. He currently holds directorships in
several subsidiaries of the Company. He does not have any
other directorships of public companies.
His father, Chiang Sang Sem, his uncles, Chiang Sang Bon
and Chiang Heng Kieng, and his brother, Chiang Fong Tat,
are also members of the Board.
MR CHIANG HENG KIENG
aged 51, Malaysian
He was appointed to the Board on 16 June 1994 and is the
Group Managing Director of the Company and of its several
other subsidiary and related companies. He is extensively
and directly involved in day-to-day management, decision-
making and operations of the Group. He is responsible for
the development and implementation of the marketing
strategy and product distribution functions of the Group. He
is the Honorary President of the Malaysian Retailer-Chains
Association. He does not have any other directorships of
public companies.
His brothers, Chiang Sang Sem, Chiang Sang Bon and his
nephews, Chiang Fong Yee and Chiang Fong Tat, are also
members of the Board.
MR CHIANG SANG BON
aged 58, Malaysian
He was appointed to the Board on 16 June 1994 and is the
Group Executive Director of the Company. He started his
career with a leather manufacturer in Singapore in 1974.
Todate, he has gained over 36 years’ vast experience in
technical skills in manufacturing of leatherwear. In his
current capacity, he is responsible for the overall factory
and production operations. He is also in-charge of product
quality control. He does not have any other directorships of
public companies.
His brothers, Chiang Sang Sem, Chiang Heng Kieng and his
nephews, Chiang Fong Yee and Chiang Fong Tat, are also
members of the Board.
MR CHONG CHIN LOOK
aged 50, Malaysian
He was appointed to the Board on 20 June 1994. He is
the Group Finance Director of the Company and holds a
position of Financial Controller of the Group since 1992.
He is responsible for the overall financial and corporate
functions of the Group. He graduated with a Bachelor of
Economics degree with a major in Business Administration
from the University of Malaya in 1987. He is also a member
of The Malaysian Institute of Certified Public Accountants
(MICPA) and a Chartered Accountant with the Malaysian
Institute of Accountants (MIA). Prior to his current position,
he was attached to KPMG Peat Marwick, an international
firm of Chartered Accountants, where he gained four and a
half years experience in auditing, accounting, taxation and
management consultancy. He currently holds directorships
in several subsidiaries of the Company. He does not have
any other directorships of public companies.
MR CHIANG FONG TAT
aged 35, Malaysian
He was appointed to the Board on 30 August 2004. He
is the Group Executive Director of the Company. He
graduated with a Bachelor (Hons) Degree in Marketing
and Management from Middlesex University in the United
Kingdom in 2000 and thereafter joined the Group in July
2000 as Marketing Executive. He was subsequently
promoted to the position of Brand Manager in menswear
and accessories division in October 2002. He is primarily
responsible for the development of product sourcing,
research and development, planning and implementation of
the marketing strategy and product distribution functions of
the leatherwear and footwear divisions.
PROFILE OF DIRECTORS