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BONIA ANNUAL REPORT 2013
Our positionasoneof the leaders indesigning,manufacturing,
marketing and distribution of fashionable leather goods,
apparel and accessories brings with it many responsibilities.
We recognize that it is equally important to measure the
impact of our activities on our customers, employees,
shareholders, communities and the environment.
In particular, we are committed to ensuring that the Group
engages with and makes a positive contribution to the local
communities.
We believe that a firm commitment to Corporate Social
Responsibility (CSR) activities forms the basis of good
corporate citizenship and promotes good corporate
governance. As part of our commitment to CSR, the Group
has been involved in various activities during the financial year.
THE WORKPLACE
We believe that our people are our most important asset in
helping us to attain our objectives. With a constantly growing
workforce, it is imperative that we continue to invest in our
staff to meet the demands of our rapid progress. Training
programmes and specialized courses are conducted regularly
to upgrade the skills and improve the competency levels
of our employees. Apart from in-house training activities,
our employees are encouraged to attend external courses
sponsored by the Group. The Group also promotes staff
appreciation and recognition efforts such as long service
awards, appreciation dinners, birthday celebration, festive
gatherings, family and sport events.
The Group’s Mission, articulated as 3R Mission, identifies
three main areas of focus:
• Recognition
– to be recognized as an international
luxury brand with excellent customer
satisfaction
• Resources
– to build, recognize and reward our
valued human capital
• Responsibilities – to provide sound returns to
stakeholders and fulfill community
social responsibilities.
The Group’s Vision 2015 is to be recognized in the region as
the preferred employer and to create a workforce of passion
and accountability.
THE COMMUNITY
During the year under review, the Group contributed a total
of RM268,580 in monetary assistance to various community
projects, charitable organizations and local communities.
The main beneficiaries of the Group’s contributions are the
following organizations:
• Live to Love Charitable Foundation;
The Group is committed
to managing our
business in a socially
responsible manner
which is aligned with
our business strategy.