BONIA
CORPORATION
BERHAD
BONIA Group has a network of over 1,400 sales outlets
and 170 standalone boutiques throughout the world
including countries such as Malaysia, Singapore, China,
Taiwan, Japan, Vietnam, Thailand, Myanmar, Cambodia,
Indonesia, Brunei, Oman, Kuwait and the Kingdom of
Saudi Arabia, the Group continues to develop our global
presence by forging strong networks with key partners
around the world.
Bonia Group was founded in 1974 by the Group’s Executive
Chairman, Mr. Chiang Sang Sem, as a business involved in
designing and manufacturing of leather goods for wholesale in
Singapore. In 1977, Mr Chiang attended a leather trade fair in
Europe and was inspired by the artwork of a 16th century sculptor
named Giambologna. He subsequently registered BONIA as a
brand name and launched products under the brand in Malaysia
market in 1978. BONIA opened its first boutique in Singapore in
1981, followed by its first boutique in Malaysia in 1988. In 1990,
it ventured beyond its core markets of Malaysia and Singapore to
expand to Indonesia, Hong Kong, Brunei and Taiwan. It further
expanded to the markets of Vietnam, Japan, Thailand, China and
Saudi Arabia in the year 2000, 2003, 2005 and 2007 respectively.
In addition to its flagship fashion label BONIA, the Group has
successfully developed two other in-house brands, namely
SEMBONIA and CARLO RINO and co-owned the renowned
Germany brand BRAUN BüFFEL through its acquisition of 70%
equity stake in Jeco (Pte) Ltd since December 2010. The Group
also holds the license to distribute renowned international brands
such as Santa Barbara Polo & Racquet Club, Valentino Rudy, The
Saville Row Company, Pierre Cardin and Renoma.
Today, the Group owned more than 1,200 sales outlets and 185
standalone boutiques throughout the world, including countries
such as Singapore, Malaysia, China, Taiwan, Japan, Vietnam,
Thailand, Cambodia, Myanmar, Indonesia, Brunei, Phillipines,
Australia, Hong Kong, Kuwait and Saudi Arabia. The Group
engages in product design, manufacture, promotion, marketing,
distribution, wholesale, and retail of luxury leatherwear, footwear,
apparel, accessories and eyewear, for both men and women
under its in house brands as well as other international licensed
brands. The Group is also involved in investment, development,
management and rental of commercial properties and
management of food and beverage services.
The Group strives to increase brand recognition and accelerate
expansion plans on its in-house and co-owned brands by
introducing new line of products, not only in Malaysia but also
other regional markets. The Group’s focus is to expand in overseas
markets by leveraging on existing network as well as venturing in
new markets in the coming years.
