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ANNUAL REPORT 2016
PROFILE OF Key senior management
Chan Fook Hong joined Bonia Group on 16 May 1983 under CB Marketing Sdn Bhd heading
the marketing division. He was appointed as Executive Director of Dominion Directions Sdn
Bhd on 1 February 1997 overseeing the BONIA menswear division. His past involvement in
the leather fashion industry prompted him to step into men’s fashion industry without much
fuss. Empowered with a team of artistic abled, detail oriented and decision making co-workers,
His key drive to success coupled with his entrepreneurial skill and commitment to running a
business is show proof of his credibility in the fashion industry.
All the Executive and Alternate Directors of Bonia Corporation Berhad are part of the Key Senior Management
of the Group and their profiles are listed in the Profile of Directors section of this Annual Report.
Other Key Senior Management
Ong May Chiun joined Bonia Group in 1990 as Administration Assistant and was appointed as
Executive Director of CB Marketing Sdn Bhd on 1 August 2006. She graduated with a Bachelor
Degree in Economics (Hons) from Universiti Kebangsaan Malaysia in 1989. She is responsible
for research and development, planning and implementation of marketing strategy, product
distribution for ladies leatherwear in department stores.
Yeow Kim Thai is currently responsible for the Company’s export division. He joined the
Company as the General Manager for Indonesia operations on 28 March 2008. He graduated
with a Bachelor of Arts degree with dual majors in Accounting and Economics from Queens
College, The City University of NewYork in 1994. Prior to his current position, he spent 11 years
in property development and management, and 13 years in international banking of which
8 years were with financial institutions in New York City, USA.
Siow Huey Loong was appointed as a subsidiary director within the Bonia Group since 27 April
2010. He graduated with a Diploma in Business Management from Kolej Tunku Abdul Rahman
in year 1987 and joined Bonia Group in year 1990. His experience in the retail market spans
over 26 years and accumulated more than 16 years in the ladies footwear division. Presently, he
is primarily responsible for the development of product sourcing, planning and implementation
of marketing strategy and product distribution duties of the ladies footwear division.
Lee Poh Seong joined Bonia Group on 1 August 2000 as General Manager and was appointed
as Executive Director of VR Directions Sdn Bhd in February 2001. He is responsible for the
overall performance of men’s & ladies wear and men’s leather goods for licensed brands known
as Valentino Rudy and The Savile Row Company. He graduated with a Bachelor of Economics
honour degree with a major in Business Administration from the University of Malaya in 1987.
Prior to joining Bonia Group, he was attached to Fortune Corporation, Yeo Hiap Seng, Colgate
Palmolive and John Master, where he gained many years’ experiences in training, product
development, sales & marketing expertises.
CHAN FOOK HONG
YEOW KIM THAI
ONG MAY CHIUN
SIOW HUEY LOONG
LEE POH SEONG
Malaysian, aged 52, female
Malaysian, aged 52, male
Malaysian, aged 53, male
Malaysian, aged 52, male
Malaysian, aged 57, male
