48
ANNUAL REPORT 2016
PROFILE OF DIRECTORS
Chiang Sang Sem is the founder of BONIA. He was appointed to the Board on 16 June 1994 as
Executive Chairman of the Company and is now the Executive Chairman cum Chief Executive
Officer of the Group. His involvement in the leather industry spans a period of over 40 years.
He possesses in-depth knowledge, skills and expertise in all aspects of the leatherwear trade. He
is responsible for the overall business development and formulating the Group’s strategic plans
and policies. To ensure that the Group is very much in line with the trend of the fashion and
technological changes in the leatherwear and fashion accessories industry, he travels extensively
to Italy, France, Germany, Japan, Hong Kong, Taiwan, China, Bangkok, Vietnam and Indonesia.
He currently holds directorships in several subsidiaries of the Company and does not have any
other directorships of public companies.
His brothers, Chiang Sang Bon, Datuk Chiang Heng Kieng and his sons, Chiang Fong Yee,
Chiang Fong Tat and Dato’ Sri Chiang Fong Seng are also members of the Board.
Chiang Fong Yee was appointed to the Board on 18 February 2004 as the Alternate Director to
Chiang Sang Sem. He obtained his Bachelor Degree in Marketing and Statistic from Middlesex
University in the United Kingdom in 1999. He joined the Group in February 2000 as Marketing
Executive and subsequently he was promoted to the position of Assistant Business Development
Manager of the leatherwear division in October 2002. He is responsible for product sourcing,
research and development, planning, implementation of the marketing strategy and product
distribution functions of the leatherwear division.
He currently holds directorships in several subsidiaries of the Company and does not have any
other directorships of public companies.
His father, Chiang Sang Sem, his uncles, Chiang Sang Bon and Datuk Chiang Heng Kieng, and
his brothers, Chiang Fong Tat and Dato’ Sri Chiang Fong Seng are also members of the Board.
Datuk Chiang Heng Kieng was appointed to the Board on 16 June 1994 and is the Group
Managing Director of the Company and of its several other subsidiary and related companies.
He is extensively and directly involved in day-to-day management, decision-making and
operations of the Group. He is responsible for the development and implementation of the
marketing strategy and product distribution functions of the Group.
He is also serving as the Life Time Honorary President of the Malaysian Retailer-Chains
Association (MRCA), Director of MRCA Branding Education Charity Foundation, Council
Member of Malaysian AEON Foundation, Council Member of Chinese Chamber of Commerce
& Industry of Kuala Lumpur & Selangor (KLSCCCI) and Council Member of Kuala Lumpur Eng
Choon Hoey Kuan (Association of Hokkien, Eng Choon).
His brothers, Chiang Sang Sem, Chiang Sang Bon and his nephews, Chiang Fong Yee, Chiang
Fong Tat and Dato’ Sri Chiang Fong Seng are also members of the Board.
CHIANG FONG YEE
Malaysian, aged 39, male
Malaysian, aged 54, male
CHIANG SANG SEM
Malaysian, aged 63, male
DATUK
CHIANG HENG KIENG
PMW
