ANNUAL REPORT 2015 |
17
EVENT HIGHLIGHTS 2014 / 2015
LOVELY POP-OUT OF BONIA
8 - 9 November 2014
On 8 and 9 November 2014, voguish models showcased
BONIA’s creative inspiration- SONIA bags, hitting the
runway elegantly along Orchard Road Shopping Belt.
BONIA did not let its fever fade away after the exciting
fashion shows; the luxury brand set up a unique booth
and displayed its most coveted bags on the SONIA bag-
shaped rack for more than 2 weeks. Together with BONIA,
5 Miss Fashionistas were invited to the exclusive event
on 15 December 2014, creating an attraction on BONIA’s
lovely pop-out booth.
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CARLO RINO IN PINK RIBBON
15 - 31 October 2014
Carlo Rino participated in the Pink October (Breast Cancer
Awareness Month) campaign and proudly supported the
meaningful event of Alamanda Goes Pink from 15 to 31
October 2014 which was held at Alamanda Shopping
Center. The campaign encourages the breast cancer
survivors to start their new life ahead fearlessly and with
infinity courage through its bubbly creations that were
showcased on the pinkish runway.
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BONIA’S STRATEGIC PLANNING PROCESS FOR
FUTURE GROWTH
2 - 3 October 2014
To strengthen the brand’s future growth internally and
externally, BONIA held a workshop with the theme of
‘BONIA’s Strategic Planning Process for Future Growth’ on
2 and 3 October 2014 at Hotel Novotel in Bogor, Indonesia.
Numerous of stimulating and interactive activities that
provide new ideas has been held during the event to build
the brand’s strategic plan as well as the communication
in between employees in order to continuously strive for
excellence.
5
11October 2014, BONIA attended to the 110th anniversary
of KLSCCCI at Kuala Lumpur Convention Center. Together
with other valuable guests, Datuk Albert Chiang and his
son, Sean Chiang participated in the fashion show with
the fabulous pieces of BONIA. The brilliant fashion ideas
of BONIA were also being showcased by the charming
models. As a birthday gift for the remarkable 110th grand
birthday celebration of KLSCCCI, BONIA also sponsored
RM 20,000 cash to the business organisation.
BONIA WISHES KLSCCCI A HAPPY 110TH
BIRTHDAY
11 October 2014
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