Bonia Corporation Berhad - Annual Report 2015 - page 23

ANNUAL REPORT 2015 |
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EVENT HIGHLIGHTS 2014 / 2015
BONIA HAS WRITTEN ITS NAME ON PUTRA
BRAND AWARDS 2015
21 August 2015
21 August 2015, Majestic Hotel Kuala Lumpur- BONIA
marked its prestigious name on the board of Putra Brand
Awards 2015, the premier brand awards in Malaysia.
With its innovative designs, refined materials and high
craftsmanship, BONIA’s apparel and accessories have been
voted as one of the favourites by the Malaysian consumers
and recognized by Putra Brand Awards. By winning the
honorable bronze award of this premium award, BONIA
has achieved another remarkable milestone with its
successful efforts.
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EYE-CATCHING SEMBONIA IN PAVILION
20 June 2015
20 June 2015, SEMBONIA launched its Spring/Summer
2015 Collection- The Liberal Art of Geometry at Pavilion.
Embracing with creative daring and a help of paired
down, concise design aesthetic; the unique designed
SEMBONIA’s Mini Copper attracted crowds of shoppers to
participate in its giveaway contest by taking selfie with the
eye-catching SEMBONIA’s Mini Copper and rewarding the
shoppers its valuable vouchers.
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VOGUE IN LOVE WITH BONIA
10 May 2015
10 May 2015, BONIA brought up the fresh approach of its
Spring/Summer 2015 collection to East Coast Mall, Kuantan.
Filled up its runway with the colours of blossoming nature,
BONIA blooms the desire of experiencing a modern
lifestyle in the fashionable audiences of Vogue in Love
Fashion Showcase. The captured moments of dazzling
BONIA were also being showcased in Fashion meets Food
of East Coast Mall May 2015 exclusive booklet.
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THE OFFICIAL BONIA BRAND CONFERENCE
14 - 15 September 2015
After the BONIA Brand Boot Camp which was held in
January 2015, the program followed up by BONIA Brand
Conference - BONIA Brand Enhancement Initiative that
involved all BONIA staffs. From 14th to 15th September
2015, BONIA invited its staffs to this evocative activity that
creates a bond in between its staffs while infusing the
knowledge of BONIA’s brand value, vision and mission as
well as one’s role in order creates a higher engagement
in between the brand and its staffs throughout the brand
enhancement journey.
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