| ANNUAL REPORT 2015
56
PROFILE OF
DIRECTORS
MR CHIANG SANG SEM
|
Malaysian, aged 62
Chiang Sang Sem is the founder of BONIA. He was appointed to the Board on 16 June 1994 as Executive Chairman of the
Company and is now the Executive Chairman cumChief Executive Officer of the Group. His involvement in the leather industry
spans a period of over 40 years. He possesses in-depth knowledge, skills and expertise in all aspects of the leatherwear trade.
He is responsible for the overall business development and formulating the Group’s strategic plans and policies. To ensure
that the Group is very much in line with the trend of the fashion and technological changes in the leatherwear and fashion
accessories industry, he travels extensively to Italy, France, Germany, Japan, Hong Kong, Taiwan, China, Bangkok, Vietnam and
Indonesia.
He currently holds directorships in several subsidiaries of the Company and does not have any other directorships of public
companies.
His brothers, Chiang Sang Bon, Datuk Chiang Heng Kieng and his sons, Chiang Fong Yee, Chiang Fong Tat and Dato’Sri Chiang
Fong Seng are also members of the Board.
MR CHIANG FONG YEE |
Malaysian, aged 38
Chiang Fong Yee was appointed to the Board on 18 February 2004 as the Alternate Director to Chiang Sang Sem. He obtained
his Bachelor Degree inMarketing and Statistic fromMiddlesex University in the United Kingdom in 1999. He joined the Group in
February 2000 as Marketing Executive and subsequently he was promoted to the position of Assistant Business Development
Manager of the leatherwear division in October 2002. He is responsible for product sourcing, research and development,
planning, implementation of the marketing strategy and product distribution functions of the leatherwear division.
He currently holds directorships in several subsidiaries of the Company and does not have any other directorships of public
companies.
His father, Chiang Sang Sem, his uncles, Chiang Sang Bon and Datuk Chiang Heng Kieng, and his brothers, Chiang Fong Tat
and Dato’ Sri Chiang Fong Seng are also members of the Board.
DATUK CHIANG HENG KIENG
PMW
|
Malaysian, aged 53
Datuk Chiang Heng Kieng was appointed to the Board on 16 June 1994 and is the Group Managing Director of the Company
and of its several other subsidiary and related companies. He is extensively and directly involved in day-to-day management,
decision-making and operations of the Group. He is responsible for the development and implementation of the marketing
strategy and product distribution functions of the Group.
He is also serving as the Life Time Honorary President of the Malaysian Retailer-Chains Association (MRCA), Director of MRCA
Branding Education Charity Foundation, Council Member of Malaysian AEON Foundation, Council Member of Chinese
Chamber of Commerce & Industry of Kuala Lumpur & Selangor (KLSCCCI) and Council Member of Kuala Lumpur Eng Choon
Hoey Kuan (Association of Hokkien, Eng Choon).
His brothers, Chiang Sang Sem, Chiang Sang Bon and his nephews, Chiang Fong Yee, Chiang Fong Tat and Dato’ Sri Chiang
Fong Seng are also members of the Board.
MR CHIANG SANG BON |
Malaysian, aged 60
Chiang Sang Bon was appointed to the Board on 16 June 1994 and is a Group Executive Director of the Company. He started his
career with a leather manufacturer in Singapore in 1974. To-date, he has gained over 30 years’vast experience in technical skills
inmanufacturing of leatherwear. In his current capacity, he is responsible for the overall factory and production operations. He
is also in-charge of product quality control.
He currently holds directorships in several subsidiaries of the Company and does not have any other directorships of public
companies.
His brothers, Chiang Sang Sem, Datuk Chiang Heng Kieng and his nephews, Chiang Fong Yee, Chiang Fong Tat and Dato’ Sri
Chiang Fong Seng are also members of the Board.
